Utility chic

“Utility” clothing was introduced in 1941 at the same time as clothes rationing. The scheme enabled the government to control the raw materials used in clothing manufacture and to limit the amount of fabric used in the production of garments. Clothing prices needed to be regulated so that the population could continue to afford clothing of good quality.

Utility chic, war, fighter, bike is the one style that will continue until next season.

Utility is your everyday look if you only want to add a splash of olive into your wardrobe.

Olive & beige, olive & brown, olive & black, olive & white, olive & turquoise, olive & deep green brown muted colors are good examples of the different color combinations you achieve the best Utility chic look.

Just remember to find the perfect shade of olive green that complements best your eyes, your hair color and your skin-tone. Sometimes make-up helps us look even better, because some colors like olives and beige scream for color in our cheeks, eyes, and in our lips.


There are more forward looks that are also great, and that complement our body shape such as
are not necessarily pieces that “balance” but that “camouflage” and trim us – wear it with a white t-shirt, or black cotton shirt.


Have a great week

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